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Paul Pierce, former Boston Celtics star, launches line of CBD oils

Former Boston Celtics great Paul Pierce has taken on a new business venture in retirement: CBD oils and vapes.

Pierce announced the launch of his new company, Vape Vesper, on Tuesday afternoon with a tweet.

According to its website, Pierce is the CEO and co-founder of Vape Vesper. 

“Beyond his wealth of knowledge, Paul brings to the Vesper team a unique vision accompanied by limitless experience in execution, communication, management and deal making,” the site says.

Pierce joins a growing group of current and former NBA voices who recommend cannabis in various forms for the chronic aches and pains brought on from a physically demanding career. In the past, the aches and pains were often treated with opioids, which are extremely addictive. Cannabis products offer a less-addictive alternative.

As more and more states legalize both medical and recreational marijuana, the demand for related products continues to grow. NBA players are still tested, but the first two infractions don’t incur a suspension of any kind, and the NBA’s progressive inclinations in other policies suggest a shift in the rules may come sooner rather than later. In 2014, commissioner Adam Silver said the league is much more concerned about HGH testing than marijuana, although marijuana is still part of the CBA.

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